I came across this article on developing a shopping cart by a guy who makes and sells custom bingo card creator software. He spent a great deal of time examining his shopping cart from the customer’s viewpoint. He does get into some code, but the discussion beforehand is very useful. Basically, you want to take the customer from the decision to buy (checkout) to payment as quickly as possible. You must make it easy for them to buy from you – ask them for anything not essential and it will kill your conversion rate.
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